According to the statistics, more and more businesses are on Twitter. One statistic states that 88% of businesses with more than 100 employees use Twitter for marketing purposes. In addition, 29% of internet users with college degrees (or above) use Twitter. Based on these numbers, Twitter can be an important part of your career advancement strategy. To help you along the way, check out 5 of the best ways to use Twitter for work.
5 of the Best Ways to Use Twitter for Work
Follow the “Right” People and Follow Who They Follow
If your objective is to use twitter for work or to advance your career, then you have to figure out the right people to follow. For example, if I’m a corporate lawyer trying to express my expertise in corporate transactions, I’m not going to follow musicians and models. A better choice would be to follow leading business people and publications.
To find the “right” people, think about your objectives and career aspirations. Once you have some direction, go to the Twitter search bar at the top right hand corner of your Twitter homepage.
In the search area, type in what you’re looking for with a hashtag (#) in front and then press the little magnifying glass.
Once you search for the term, a new screen pops up with a few options. For example, I searched #teaching and here are the search results.
As you can see, there are lots of options here. The first screen lists the top people and tweets who use the hashtag teaching. As you scroll down, you can see some of the most active tweets using that specific hashtag. These might not be the most recent tweets, but they are the tweets that have the most interaction over the last several days.
Check this out –> 7 Tips for Staying Healthy at Work
To find out who is tweeting most recently about the hashtag, click on the “Latest” button. These tweets are posted in chronological order.
Choose some of the thought leaders in your particular area and follow them. Then, look at who follows the thought leaders and follow some of those people as well.
So as to not offend anyone or have them think I’m a creepy stalker, we’ll use my Twitter profile as the example. If I popped up as one of the leaders under #teaching, here are the next steps:
- Follow me and then click on my profile to see my main Twitter feed.
- From here, check out both who I follow and who follows me by clicking on the “following” and “followers” numbers.
- See who follows me and mentions key words in his/her profile. Then, follow those individuals. Choose individuals with smaller follower numbers and start following them first. This will help you build your numbers at the start. If someone has a gazillion followers, they probably won’t follow you initially (and that’s okay).
When using Twitter for work you want to get noticed by the people you’re looking for. Once you have a few followers and are getting the hang of Twitter, try to get noticed by tweeting out relevant material and using the right hashtags.
To find the best hashtags, see what others in your industry use and try them. I’ve found that just by tweeting interesting information using industry hashtags I can gain traction and followers.
For example, by using #lawschool #legalEd and #lawstudents and using them frequently, people who search for these hashtags will notice my handle coming up and often decide to follow along.
For more –> My Career Path
Twitter is a great social media platform because it’s easy to interact with thought leaders. For example, the other day I tweeted at Pat Flynn that I really enjoyed his latest podcast. Pat Flynn doesn’t know who I am but I can reach out and say thank you over social media. If someone did that for me, I would be flattered and grateful that they took the time to send me a shout out.
While Pat Flynn might never respond, if he does, I’m now on his radar.Advancing your career? Check out these tips for using Twitter for work Click To Tweet
Twitter moves so quickly and there’s always loads of really interesting information being shared. If you’re working on your career, then you’re likely on LinkedIn. Sharing articles of interest is a big part of participating on that platform but sometimes it can be difficult to find great information to share.
That’s where using Twitter for work becomes important. Use your hashtags and gather articles of interest from Twitter and post them on LinkedIn. If you have a Facebook business page you can post them there as well. The more posts you create on these platforms (within reason of course), the more interaction you’ll get.
Research your Target
Use Twitter to research your target organization. If you really want to work for HBO for example, follow the main feed on Twitter, look for people who work there and follow them. Find out what is top of mind at the company so that when you’re invited for an interview you can talk about some of these points. You also never know who will be interviewing you – it could be that VP who you follow on Twitter!
Have you used Twitter for work? Has Twitter helped you reach out to potential employers or contacts? I’d love to hear about your experiences in the comments.
For more work related content check out these posts:
I’ll be sharing this post at my favourite Linkups and Link Parties!