Last year I did a round up of my favourite blog posts from 2016. This year, I decided to take a look at which were my most popular blog posts with you, my amazing readers. I also have a short tutorial on how you too can find your most popular blog posts super quick.
Why is it helpful to know which are your most popular blog posts?
A few reasons to find out this info include:
- figuring out which posts to monetize. If monetization is one of your goals, try adding some affiliate links to your most visited posts first. You know people are reading them, so why not try to monetize them as well. Just remember to always disclose any affiliate links before the first one. Usually at the top of the post works well.
- helps you determine what to focus on. If you find that many of your parenting posts are super popular but your cookie posts aren’t, perhaps think about focusing more on parenting advice rather than cookies.
- consider your promotional schedule. In one of the awesome blogging books/courses I’ve taken one of the more experienced bloggers mentioned that it’s helpful to promote what’s already popular. If that’s the case, promote the posts that come out on top of your list.
- do you have a lead magnet/freebie? See if you can create one based on your most read posts. If people enjoy reading the posts, they might sign up for a freebie (and then your email list) on the topic as well.
- think about how you’re getting your traffic. Do you know where these blog posts were found? Pinterest, Facebook, organically?
So how do I find my most popular blog posts?
First thing you need to do is make sure you have Google Analytics set up for your blog. Check out this post from Google with step by step instructions.
If you’re just setting up your analytics you’ll need to wait a few months for the information to populate. Once it does, feel free to come back to this post and follow the next steps.
If you have Google Analytics set up on your site and it’s been a few months, here’s how you find your most popular blog posts for a given time period:
Login to your account
Change the date range to the time period you’re looking for. The dates are in the top right hand corner. If you click the arrow, the calendar pops up. Click custom and then highlight the dates you’d like to search. In this example, I clicked January 1, 2017 until December 26, 2017.
Once you have the time frame you’re looking for, go to the sidebar at the left of your screen. Look for “behaviour” > “site content” > “all pages”. At this point a list of your most popular posts will pop up.
Here’s what the page will show:
You’ll be able to see the number of page views, unique page views, how long the readers stayed on your page, the bounce rate (how quickly they left) and other helpful information.
Google Analytics will rank your posts from the most popular at the top. When you get your results you may get a weird looking one with just a slash (no not the Guns n’ Roses guitarist, although that would be fun), a “/”. This just means your home page.Do you know how to find your most popular blog posts? Check out this helpful tutorial! #bloggingtips Click To Tweet
My Most Popular Blog Posts this Year
Here they are – the most read posts of 2017 on The Professional Mom Project:
- 5 Awesome Low Iodine Diet Dinner Ideas (holding strong for the second year running!).
- Secrets to Blogging Success: A Review of Traffic Transformation
- Low Iodine Diet Friendly Tomato Sauce
- Low Iodine Diet Friendly Avocado Pasta
- 5 Amazing Apps for Bloggers
- The Best Gifts for Working Moms
- 39 Self Care Ideas for my 39th Birthday
- Taming the Beast: Paper Clutter Organization
- 5 Things I Hate about Blogging
- 9 Rainy Day Activities for Kids
I hope you found this tutorial helpful! Let me know in the comments which of your blog posts was the most popular in 2017!
Check out some of the fun blog hops and link parties where I’ll be sharing this post.